It isn't all doom & gloom

I've noticed that lately, with all the doom & gloom news about the economy, people are shopping with us more. I know it sounds counter-intuitive, but if you think about it, it makes sense. Consumers are being more discerning where they spend their money. You want quality, you want unique, you want special. Whether it be for yourself or a gift, spending is not as frivolous as it once was. That is okay. It is just more special now. Even more since we started our Rewards Program. Not only are you getting something special for yourself or for someone else, you are getting a little bit back in return. Think of it like investing & getting dividends. It is probably the only investment that you could make right now that isn't volatile.