Outfit of the Day!

Whitney Eve has created the quintessential sun dress. We love the floral print and sweetheart neckline, but it's the tie-straps that are reminiscent of childhood summers spent running through backyards, eating ice cream and drinking lemonade. They give this dress a youthful, flirty look that we simply adore. When the next lazy, hazy day of summer appears, reach for this adorable dress and a tall cold glass of lemonade.

Featured: Whitney Eve Floral Spaghetti Strap sun dress, $250. Serendipity Tote, $18. Necklace 151 Handmade, $32. Resin bracelets Classic Hardware, $28 each.

Outfit of the Day!

Summer's not over yet. There are still a few hot nights left, and this short and top combo will certainly heat things up. The Jolie short by Violette is a sleek dressier pair that are perfect for a night on the town and the Flower Print top by Fifteen Twenty is 100% silk and can be worn either on or off the shoulder. We loved accessorizing this outfit using jewelry with contrasting golden hues. Give summer one last hoo-rah and show off your fabulous tan in this adorable ensemble.

Featured: Fifteen Twenty Flower Print top 100% silk, $170. Violette Jolie Shorts, $145. Two's Company bangle bracelets, $14. Frolick Jewelry necklace, $85.

Outfit of the Day!

The weekend has arrived! Throw on your favorite tee and grab an oversized handbag - there's lots to do and see. This outfit ensures extreme comfort and flexibility as you hop from one errand to the next. We love the loose fit, charming print and flutter collar on this t-shirt by Testament. It's flowing fit combines perfectly with denim leggings by Prairie Underground and it's easy to accessorize with a funky necklace and slouchy bag. You're now ready to venture out to the farmer's market, downtown shops and meet up with friends at that hip little corner cafe.

Featured: Testament Midnight Garden Tee Shirt in Teal, $85. Prairie Underground Black Denim Leggings, $110. Big Buddha Taylor Handbag, $89. Necklace available at 151 Boutique.

Outfit of the Day!

Ever wanted to jump on a Harley and ride off into the sunset? Yoana Barashi's Material Girl jacket will help you fulfill your rebellious fantasies while at the same time maintain your feminine side. The zippered detailing along the collar, along the cuffs, at the shoulders and the front pockets toughen up the jacket's fitted feminine cut. We have fallen for every detail - from it's plunging collar and flared sleeves, to it's cinched waist and flared peplum. And finally, the pink lining sweetens the deal - before you know it, this jacket is yours! We have paired it with a pair of jeans, but it's incredibly versatile. Throw it on over a fitted dress or wear it with a pencil skirt. If you're feeling particularly daring wear it with leggings and knee high boots. You'll definitely want to hop on that Harley and ride away!

Featured: Yoana Baraschi Material Girl jacket, $375. Raven Denim Capetown Kassidy Trousers, $240. Necklace also available at 151 Boutique.

Outfit of the Day!

Keep it simple - that's why we love this dress! All you need are a pair of tights, mix matched necklaces of varying lengths and your favorite boots then out the door you go - ready for whatever the day may bring. This dress, part of the fall collection by Fifteen Twenty, boasts a truly simple, easy to wear cut. Its smocked neckline allows it to gracefully fall just above your knees. The gathering and smocking at the cuffs add a playful detail that we can't help but adore. This sweet, charming dress has a versatile day-to-night look. Wear it to class, to the office, then meet your friends for dinner - all you'll have to do is powder your nose. It really is that simple!

Featured: Fifteen Twenty Smocked Long Sleeve Dress, 100% silk, $235. Necklaces also available at 151 Boutique.

Brighten Your Day

The weather has been pretty gloomy lately, so I though some sweet things would brighten your day. Kimono Fabric Fish Coin Purses: $9, PetitFours Sweet Lip Gloss Set of 4: $12, Serendipity Suitcases: $38

Lily & Jae

In 2006, while working in wardrobe for film and TV, Jude Feller visited local boutiques in search of detail-oriented, casual clothes that were both functional and attractive, and came up empty-handed.

Never one to shy away from challenge, the self-described tomboy left her job and set out to create quality pieces that she would want to wear. The result? lily + jae, a line of young women’s contemporary street wear designed for the prototypical girl next door: energetic, innocent, and playful. 2 and a half years later, lily + jae has become known for soft hoodies, flirty dresses, flattering coats, and expertly tailored high-waisted trousers. Our line is independently designed and manufactured in Vancouver.

Lily and jae celebrates our fourth season of production and the response has been overwhelmingly positive to date. Adored by women across the world, our clothes have been seen on stars such as Lily Allen, Amy Smart, Ashlee Simpson, and Sarah Polley to name a few. We can't wait to see where we go next.

The Pledge

Everyone keeps asking to be updated when we get new items and I figured that this was the best way. Now, I have no excuses. So, for all my fashionistas out there - those of you who need to be "in the know", those of you who have to know the new items before they even hit the floor - here you go.

I make this pledge to you:

1. Once a week (I will try on Monday morning, but I can't promise that one) I will tell you, my loyal listeners, who we expect to be receiving shipments from, and on what days.
2. I will let you know when new shipments arrive & are unpacked & what new & amazing fashions actually came in.
3. I will, from time to time, give you yummy little discounts, specials & promotions. (& gossip)
4. I will post images of items on real bodies as often as possible.

Do we need anything else? Let me know if I left something out.